Content is definitely King. If we are putting anything online or sending regular emails, we are all publishers.
Nowadays people expect to find out about you through your videos or your blog or your social media page, because they want to learn about you in their own time.
This means a good schedule of publishing, and knowing when your readers or viewers like to receive materials. It means paying attention to what they open, or don’t, what they click on, or don’t, but mostly whether or not what you are saying gets through the way you want it to.
Are you intentional in your writing? Does every sentence reinforce your brand? Do you you have a trademark phrasing style or tone that is identifiable and connects deeply with your readers? You need to develop one.
Merely getting eyeballs to your page is not much good if there is no connection when they are there.
And when it comes to web content, we at Trellis certainly encourage you to go ahead and make your own site with all the platforms available out there, but when it comes to what to publish, or how to write the content on your site, we hope you will turn to us, because we will go far get to know your client’s “language” and how to speak it, both visually and in the written word.
- Editing and re-writes
- Social media management
- Writing emails for newsletters and e-blasts
- Descriptive writing for catalogues
- Biographies and summaries for Linked In and all other purposes
- Promotional and sales writing
- Slide presentations and scripts
- Web content and blogging