It’s not really important anymore to distinguish digital marketing from just “Marketing”, if you go by how customers behave. Digital is just part of the overall experience of buying something, and the way they engage with your brand is going to have a digital component about 90% of the time nowadays.

Digital marketing is just a handy way for agencies like us, and businesses like you, to sort out services according to the functions they serve, to help you organize them.

So, we will break them down further here into the types of digital marketing Trellis can help you with.

• SEO – Search Engine Optimization for Ranking and visibility
• PPC – Pay-Per-Click advertising on Google
• SMM – Social Media Marketing
• Websites – Building and maintaining your virtual Home Base
• Google Management – everything you need to maintain a healthy presence on Google

Is print dead? Not at all! But with so many dollars going to digital marketing, where the eyeballs are, what is the sense in a printed brochure? Brochures are still a simple way to tell a story where the person can hold a tangible item in their hand. Humans still live in the physical world after all and experience the world with 5 senses. The difference now is that materials are often both print AND digital.

Trellis can help with those posters, signs, brochures, business cards, reports and trade show booths as well as retail in-store displays, menus, packaging, postcards and door knockers.

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant and reliable content to attract your targeted audience.

At the end of the day, Content Marketing isn’t about your brand, your products or your services – it’s about your audience and what your audience wants or enjoys. Our team will help you elevate your brand from a commodity to something people truly embrace. The return on investment for content marketing can be phenomenal if executed correctly.

examples of content include videos, newsletters, articles, testimonials, stories, music, animation, art… anything the eyes and ears consume!

Just as we each have our own unique features to identify ourselves, so does your brand! Brand identity is the visible elements of a brand, such as design, colour and logo, that identify and distinguish the brand in your customers’ minds. It is the intangible sum o f thoughts and feelings about a company or product.

Simply put, your brand identity design is what shapes your company and makes you instantly recognizable to your customers. It’s what people think about you.

Brand is the DNA; it’s at the core of everything we do. It’s not difficult to imagine why, then, developing a strong brand identity is pretty important in marketing. Our team will help you build a solid brand identity to help build customer loyalty across your business.

As an example, take a look at Jennifer Beale’s Brand Statement

Advertising is an important component of marketing that involves paying to make your product or service known to an audience or marketplace.

Advertising helps get the word out. Most advertising campaigns use a combination of media to reach the widest audience possible. There has never before been a wider range of channels available to advertise, and it is getting more personalized with every bit of data that becomes available to advertisers. Let’s get creative – don’t bore an uninterested audience with ads for things they will never want. Advertise to people who truly want or need your company, even if they don’t know it yet!

Trellis can execute your Advertising campaigns from direct mail to targeted social media ads, with metrics delivered in a simple report so you can see what is working.

There are a few significant differences between Strategy and Tactics. Strategy involves determining the plan to reach a goal based on intelligence and insights, while tactics are the individual steps to accomplish your marketing strategy.

Our team of experts can help you develop a solid marketing strategy so your business can accomplish its long-term and short-term goals. This is achieved by gaining a competitive advantage in the market, developing brand recognition, maintaining a creative edge, building an optimal price package, attracting new customers and avoiding stagnation.

Our consultation packages involve multiple sessions to develop your strategy, culminating in recommendations and a timeline for YOUR path to success, no one else’s. We’ll size up the competition, learn your appetite for risk and growth, and work with you to get you to a realistic milestone.